Dynamic Stories
Personalization
Personalization of stories is enabled by Audiences.
By adding audiences you can personalize each story and get closer to your customers.
To start, you need to upload audience(s) and map fields. Make sure that ID and Name fields are correct and mapped successfully.
Segmentation
Segmentation Targeting feature enables showing the right audience with the set of stories relevant to their interest. This is done by making your widget dynamic. In case you want your widget to be dynamic and to show different stories to different audiences you would need to add tags into the script. Once StorifyMe receives the demographic you want to show stories to, it will only show the stories within a widget that match the tags for that demographic.
Widget has action to store all stories with the following tags: girls
oldvisitors
fashion
women
collection22
newvisitors
If a story No 1 has the following tags: girls
, oldvisitors
, fashion
and story No 2: women
newvisitors
collection22
, and your rule is to show only stories to new visitors, with a tag newvisitors
, only the story No 2 will be visible to your new visitors.
Dynamic Attributes
Similar to Segmentation targeting, each story can have different variations and become dynamic, showing the relevant content to everyone , based on their attributes.
Show to male visitors products for males and products for women to women with Dynamic attributes.
All users need to do is pull data from any data source via API and create dynamic fields within the app, where they’d like certain dynamic data to appear.
Dynamic Stories with GEO/Language Targeting
StorifyMe can deliver different localized stories to your customers. Story selection is done using language settings from the Story Publish section and the country from which users are viewing the story. As an example, if users have identical stories, one marked in English language and another in French, and the visitor is coming from France, StorifyMe will serve the story marked with French language.